Although some marketing professionals are busy preparing for the EU General Data Protection Regulation (GDPR) ahead of when it comes into play, this May, recent research from Smart Insights indicates that only around 6 per cent feel that they are ready for the change in legislation.
Organisations who are not compliant may face a penalty of up to twenty million euros or 4 per cent of annual global turnover - whichever is greater. If you still do not fully understand the law and best practices for using consumers' personal data post-GDPR, at SCS Marketing & PR, we have prepared a handy overview as a starting point.
SCS is pleased to announce that we will be exhibiting at Marketing Week Live at Kensington Olympia, next week. It is the first time we are appearing at this prestigious, trade-only conference and exhibition, which this year runs from March 7-8 at Olympia West, London.
If you are attending, you can come and see us on stand ME13. There is still time to get tickets which are free to all marketing professionals.
Posted on 6 Dec 2017 | Filed under Social Media
With over 150 million people using Snapchat every day, there’s no denying that it’s one of the most popular social media platforms, making it the perfect way for you to get your brand and message across to your audience. However, it’s also considered by many to not be very user-friendly and complicated to use at times.
We’ve compiled a list of ‘hidden’ features that you might not know about with clear instructions on how to access them, which will effectively distinguish you from your competition and create exciting content for your followers.
New research has indicated how much budget UK PR and marketing professionals intend to spend on influencer marketing over the next 12 months. It reported that 9 per cent of professionals plan to spend over £100,000 on influencers and another 39 per cent of those surveyed plan to spend up to £10,000, whilst only 4 per cent will not allocate any budget for influencer marketing.
If you have a web presence, chances are your product or service has struck interest with someone somewhere, other than the UK. So is it time to start considering an overseas expansion? Is there a market there? What are all of your considerations before taking the plunge? We look at ten ways to approach your adventure into overseas territories, from a marketing and PR perspective.