Posted on 18 Jul 2018 | Filed under SEO
Google has announced it is rolling out the Google Speed Update to all users which will impact the Mobile search rankings of the slowest sites on the internet.
The search engine giant announced at the start of the year that the speed at how quickly sites load would be considered as a ranking factor for all searches on smartphone. The aim is to provide a better user experience and help people find the pages that they are looking for faster than ever before.
Google said that will 'only affect a small percentage of queries', however, as of this month they have declared that the new Speed Update algorithm has been released to all of users.
Google has begun sending out 'mobile-first' indexing notifications to webmasters within the last week.
The search engine giant announced that the mobile-first indexing process was imminent just over a month ago, but from the first week of May, SEOs and webmasters have started to receive notifications via the Google Search Console saying their sites have been 'enabled' for mobile-first indexing.
The notification to look out for says 'mobile-first indexing enabled for' and gives the domain name of the site it was enabled for. I.e. http://www.scsmarketingandpr.co.uk
Although some marketing professionals are busy preparing for the EU General Data Protection Regulation (GDPR) ahead of when it comes into play, this May, recent research from Smart Insights indicates that only around 6 per cent feel that they are ready for the change in legislation.
Organisations who are not compliant may face a penalty of up to twenty million euros or 4 per cent of annual global turnover - whichever is greater. If you still do not fully understand the law and best practices for using consumers' personal data post-GDPR, at SCS Marketing & PR, we have prepared a handy overview as a starting point.
SCS is pleased to announce that we will be exhibiting at Marketing Week Live at Kensington Olympia, next week. It is the first time we are appearing at this prestigious, trade-only conference and exhibition, which this year runs from March 7-8 at Olympia West, London.
If you are attending, you can come and see us on stand ME13. There is still time to get tickets which are free to all marketing professionals.
Google Search Console (previously Google Webmaster Tools) is a free web service for webmasters. You can use it to check indexing status and optimise visibility of your website. The last major change came in May 2015, when Google rebranded Google Webmaster Tools as 'Google Search Console', but as of this month, Google Search Console has rolled out some new updates. Here's what you need to know.