More than 50 per cent of the British public now owns a smartphone which means more and more people are able to go online on their mobiles. For many people, this is the primary means of accessing the internet, especially for those who don’t own a home computer, laptop or tablet.
For this reason it is more important than ever that your website looks equally as good on a mobile phone as it does on a computer or tablet PC.
Recent global mobile traffic data research carried out by Cisco suggests that tablet PCs will account for almost as much internet use as ALL mobile devices do now by 2016.
Ofcom also claims that 11 per cent of the UK population now own a tablet with Apple taking up a huge 71% chunk of the market with the iPad. That is up from 2% in 2011.