Why does my company need a Facebook page?
When people ask me why businesses should get themselves a Facebook account, it’s an easy answer for me. I just refer straight to the statistics, as they speak for themselves.
There are more than 750 million active users on Facebook. The average Facebook user has 130 friends. Users spend over 700 billion minutes per month on Facebook.
What’s the difference between online PR and offline PR?
PR. Public Relations. Being the ambassador of a business. Owning its reputation. Building the brand through the written word and top class comms. Having an excellent 'little black book' of contacts in the media.
Online PR. VERY different. Now you are faced with two audiences to satisfy. One is your target market and the other is (usually) Google!