GDPR for Marketers: Everything You Need to Know

Posted on 27 Mar 2018   |   Filed under Marketing, PPC, PR, SEO, Social Media

GDPR for Marketers: Everything You Need to Know

Although some marketing professionals are busy preparing for the EU General Data Protection Regulation (GDPR) ahead of when it comes into play, this May, recent research from Smart Insights indicates that only around 6 per cent feel that they are ready for the change in legislation.

Organisations who are not compliant may face a penalty of up to twenty million euros or 4 per cent of annual global turnover - whichever is greater. If you still do not fully understand the law and best practices for using consumers' personal data post-GDPR, at SCS Marketing & PR, we have prepared a handy overview as a starting point. 

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Visit SCS Marketing & PR at Marketing Week Live

Posted on 1 Mar 2018   |   Filed under Marketing, PR, SEO, Social Media

Visit SCS Marketing & PR at Marketing Week Live

SCS is pleased to announce that we will be exhibiting at Marketing Week Live at Kensington Olympia, next week. It is the first time we are appearing at this prestigious, trade-only conference and exhibition, which this year runs from March 7-8 at Olympia West, London.

If you are attending, you can come and see us on stand ME13. There is still time to get tickets which are free to all marketing professionals.

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SCS joins industry heavyweight PRCA

Posted on 1 Mar 2018   |   Filed under Marketing, PR

SCS joins industry heavyweight PRCA

SCS Marketing & PR is delighted to announce its membership of the highly respected industry body, PRCA.  The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

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Why You Should Be Using Influencer Marketing For Your Business

Posted on 21 Sep 2017   |   Filed under Marketing, PR, Social Media

Why You Should Be Using Influencer Marketing For Your Business

New research has indicated how much budget UK PR and marketing professionals intend to spend on influencer marketing over the next 12 months. It reported that 9 per cent of professionals plan to spend over £100,000 on influencers and another 39 per cent of those surveyed plan to spend up to £10,000, whilst only 4 per cent will not allocate any budget for influencer marketing. 

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Ten Ways To Improve Your International Marketing Strategy

Posted on 13 Jul 2017   |   Filed under Marketing, PR, SEO, Social Media

Ten Ways To Improve Your International Marketing Strategy

If you have a web presence, chances are your product or service has struck interest with someone somewhere, other than the UK. So is it time to start considering an overseas expansion? Is there a market there? What are all of your considerations before taking the plunge? We look at ten ways to approach your adventure into overseas territories, from a marketing and PR perspective.

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