Although some marketing professionals are busy preparing for the EU General Data Protection Regulation (GDPR) ahead of when it comes into play, this May, recent research from Smart Insights indicates that only around 6 per cent feel that they are ready for the change in legislation.
Organisations who are not compliant may face a penalty of up to twenty million euros or 4 per cent of annual global turnover - whichever is greater. If you still do not fully understand the law and best practices for using consumers' personal data post-GDPR, at SCS Marketing & PR, we have prepared a handy overview as a starting point.
Posted on 15 Apr 2014 | Filed under PPC
Google AdWords is an auction-based Pay Per Click (PPC) advertising system where the advertiser sets the maximum amount they are willing to pay per click for a keyword relevant to their target market. The advertiser will only be charged when a user clicks to visit their website.
Time and time again we see businesses devoting around 50% of their annual marketing budget to PPC, but what makes it so successful as a digital marketing channel?
Posted on 10 Jul 2012 | Filed under PPC
If your Google adwords campaign is not doing what you asked it to, don’t panic. SCS Marketing and PR have collated some of the most common questions and answers to help explain why certain things happen out of our control and to help prepare PPC marketers for these changes in advance.
…Questions by us, answers from Google!