Google RankBrain – Why You Need To Know About It

Posted on 27 Jun 2016   |   Filed under SEO

Google RankBrain – Why You Need To Know About It

RankBrain is a machine learning artificial intelligence system. Google first talked about its use on October, 26 2015. The idea behind it is ultimately to provide more relevant search results for users. In fact, it is so significant that recently Google has commented that RankBrain is the third most important ranking factor after links and content.

RankBrain is good for longtail searches which it has not come across before. It cross references unfamiliar searches against words which have a similar meaning and filters the results accordingly. The result is, it is able to handle ‘never seen before’ search queries a lot more efficiently than ever before.

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