Posted on 19 Nov 2015 | Filed under
With Google set to release the next Google Penguin update very soon many businesses may find their search rankings about to suddenly slide down the page if they have fallen foul of the search engine’s strict guidelines.
On the other hand, companies that were hit by the previous Google Penguin algorithm update almost 12 months ago that have cleaned up their site, may now see a positive impact in their search listings.
Penguin was introduced by Google in April, 2012, as a codename for an algorithm update the search giant – still the largest in the world – introduced to tackle bad third-party links. It was aimed at catching and penalising sites that were trying to artificially increase their rankings by obtaining links that are deemed as spammy.