Posted on 23 Jul 2015 | Filed under
Last month it was reported that UK firms had marginally increased the size of PR budgets in the second quarter of 2015. In an increasingly competitive world, promoting your business using effective PR has never been more important, so this is perhaps not surprising.
The figures came from the latest IPA Bellwether Report from the Institute of Practitioners in Advertising. It asked marketing directors from more than 300 of the UK’s top 1,000 companies about their budgets from April through to June of this year.
But it raises an interesting point that although not included in these figures, social media and SEO have become two marketing channels that should also fall under the umbrella of public relations and need to be included in any PR strategy.