Posted on 31 May 2015 | Filed under
Google is the world’s most popular search engine and occupies nearly 70 per cent of the global search engine space. It eclipses Yahoo! and Bing by so much that these can barely be described as rivals with a virtual monopoly over search in many countries such as the UK and USA.
But that could be about to change, at least as far as mobile search is concerned, with Apple said to be working on its own search programme. With recent reports suggesting that Apple’s mobile operating system, iOS, drives 75 per cent of Google’s mobile advertising revenue you can see why the latter might be concerned.
A recent Goldman Sachs analysis in the New York Times reported that of the $11.8billion in mobile search revenue Google booked in 2014, nearly $9billion came from iOS. It is estimated that Google pays Apple between $1billion and $2billion annually for Apple to make Google the default search engine for mobile Safari on Apple iPhones and iPads.