When Yahoo! had the chance to buy Google

Posted on 12 Jan 2015   |   Filed under SEO

When Yahoo! had the chance to buy Google

As chief executive Marissa Mayer is quoted this January as saying that Yahoo needs 'reviving' and is 'suffering from quite aged' technology, we think back to when the struggling internet giant had an opportunity to purchase Google’s core technology – BackRub - in 1997, at a bargain price, so Larry Page could concentrate on his academic career. Had Yahoo taken the chance, they would have built PageRank into Yahoo Search and the rest would be history.

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