Posted on 30 Sep 2014 | Filed under SEO
Keeping up with Google’s ever-increasing algorithmic changes over the past four years is vital if businesses want to achieve good SEO results. Having a high-quality content marketing strategy in place has become increasingly important as companies look to improve their search engine rankings.
But link building should remain an essential part of any SEO strategy as it still the most important factor in Google’s ranking algorithm despite suggestions that this practice is outdated – and even dead.
Google is still the world’s most popular search engine by far with nearly 70 per cent off the global search engine marketshare, according to Net Marketshare in July of this year leaving Yahoo! and Bing largely irrelevant.
Google's announcement that Google Authorship will have no impact on its search results, with its three-year experiment effectively over, may not come as a complete surprise. The search engine giant introduced Authorship as a way of connecting authors with their content using a Google Plus profile.
With so much spam and duplicate content on the web, this was a way that Google could discover high quality, human-created content. It would enable them to identify who the original author of a piece of content was and where it came from and thereby providing a genuine connection between content on the web and its author.