Posted on 27 May 2014 | Filed under SEO
Google began the launch of its latest algorithm update, Google Panda 4.0, a week ago but what was it and what affect has it had on businesses?
Code-named Panda, the changes were first introduced by the search engine in February 2011 as a filter for removing websites with low-quality content from Google’s search results and returning higher-quality sites to the top.
The aim was to punish those sites that publish duplicate content, ‘thin’ content’ or useless content designed to manipulate the rankings. Google has always insisted its goal was to point users to the highest quality website pages – and most relevant – to the search query as possible. The latest update affects the ranking of an entire site and not just specific pages of a site.