Posted on 3 Jul 2013 | Filed under
The focus on Day Two of Marketing Live 2013 for digital marketers switched to Facebook and its uses for businesses.
SEO and Content continued to be the buzz words, as on Day One, but there was much more attention on PPC which is covered later.
Felicity McCarthy, Head of SMB Marketing Communications at Facebook, took Centre Stage mid-morning to talk about the opportunities it can offer for businesses.
There still remains some scepticism from companies about as to how Facebook can make them money - especially when it comes to advertising - and, clearly, this was the social network’s attempt to change perceptions.