Posted on 24 Apr 2018 | Filed under
It is estimated by 2020 that 50 per cent of all Google searches will be by voice according to comScore. There are significant differences between ‘voice search behaviour’ and ‘typed search behaviour’ which affect how a site owner optimises a web page.
As professional marketers, we need to think about how we incorporate this new wave of searchers into our SEO strategy and be aware of how the mode of search changes search behaviour, because users understand which voice searches work best on which device – i.e. virtual assistant vs desktop vs mobile!
Although some marketing professionals are busy preparing for the EU General Data Protection Regulation (GDPR) ahead of when it comes into play, this May, recent research from Smart Insights indicates that only around 6 per cent feel that they are ready for the change in legislation.
Organisations who are not compliant may face a penalty of up to twenty million euros or 4 per cent of annual global turnover - whichever is greater. If you still do not fully understand the law and best practices for using consumers' personal data post-GDPR, at SCS Marketing & PR, we have prepared a handy overview as a starting point.
SCS is pleased to announce that we will be exhibiting at Marketing Week Live at Kensington Olympia, next week. It is the first time we are appearing at this prestigious, trade-only conference and exhibition, which this year runs from March 7-8 at Olympia West, London.
If you are attending, you can come and see us on stand ME13. There is still time to get tickets which are free to all marketing professionals.
SCS Marketing & PR is delighted to announce its membership of the highly respected industry body, PRCA. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
Posted on 31 Jan 2018 | Filed under Marketing
It’s the beginning of a new year, where we roll out the marketing plan approved in the last quarter of 2017, but which three marketing trends should we be taking action on right now?
Here are our top three hot topics which directly impact your bottom line in terms of overall business growth.
These topics will be of particular strategic interest to marketing and communications professionals tasked with keeping the customer at their core.