Posted on 31 Jan 2018 | Filed under
It’s the beginning of a new year, where we roll out the marketing plan approved in the last quarter of 2017, but which three marketing trends should we be taking action on right now?
Here are our top three hot topics which directly impact your bottom line in terms of overall business growth.
These topics will be of particular strategic interest to marketing and communications professionals tasked with keeping the customer at their core.
Posted on 6 Dec 2017 | Filed under Social Media
With over 150 million people using Snapchat every day, there’s no denying that it’s one of the most popular social media platforms, making it the perfect way for you to get your brand and message across to your audience. However, it’s also considered by many to not be very user-friendly and complicated to use at times.
We’ve compiled a list of ‘hidden’ features that you might not know about with clear instructions on how to access them, which will effectively distinguish you from your competition and create exciting content for your followers.
Posted on 17 Oct 2017 | Filed under
Social media is undoubtedly one of the most immediate ways for businesses to engage and promote their attendance at trade shows to potential clients and visitors. In fact, businesses who do not integrate social media marketing into their presence at exhibitions and events are losing out on business. Read on for a list of ways for you to utilise social media before, during and after any exhibitions or events that you plan on attending.
New research has indicated how much budget UK PR and marketing professionals intend to spend on influencer marketing over the next 12 months. It reported that 9 per cent of professionals plan to spend over £100,000 on influencers and another 39 per cent of those surveyed plan to spend up to £10,000, whilst only 4 per cent will not allocate any budget for influencer marketing.
Google Search Console (previously Google Webmaster Tools) is a free web service for webmasters. You can use it to check indexing status and optimise visibility of your website. The last major change came in May 2015, when Google rebranded Google Webmaster Tools as 'Google Search Console', but as of this month, Google Search Console has rolled out some new updates. Here's what you need to know.