Blog Post - Social Media

Posted on 4 May 2011   |   Filed under

Blog Post - Social Media

I went to a really interesting seminar a year or so ago where the Marketing Manager from British Airways described his challenges in getting Social Media buy-in from key decision makers within his business. He said that the company had two choices:- either be "outside the conversation looking in" or be "part of the conversation". Times have moved on since then and the channel has definitely matured.


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