Everything You Need to Know About Nuzzel, Instapaper and Feedly

Posted on 14 Mar 2017   |   Filed under Marketing, Social Media

Everything You Need to Know About Nuzzel, Instapaper and Feedly

Since Facebook was founded in 2004, and Twitter exploded onto the scene in 2006; once a novelty, social media is now a part of life for millions of users looking to discover and connect with the wider world. 

In fact, Facebook at the end of 2016 had over 1.86 billion active users (‘active user’ being those who had logged in in the past 30 days). There is so much engagement in social media that it’s very easy to miss content most relevant to you. This is perhaps why we are starting to see various Social Content Search Engines emerging.

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Everything You Need to Know About Local Search Ranking post-Google Possum

Posted on 6 Jan 2017   |   Filed under

Everything You Need to Know About Local Search Ranking post-Google Possum

Google Possum is a Google Algorithm update that primarily affects local search rankings.
 
The change happened on 1st September 2016. It was so named as businesses wondering where their listing had gone were said to be 'playing with a possum'! 
 
It is being banded as the biggest change in local search since Pigeon in 2014.

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Google My Business launches Live Chat function

Posted on 20 Dec 2016   |   Filed under

Google My Business launches Live Chat function

An exciting new development by Google My Business is being tested this month which lets potential customers communicate with a business via live chat direct from a local listing in Google search or Google Maps.

The feature is currently in the pilot stage which allows Google to iron out any bumps and make any developments before it goes live to all businesses. A select number of businesses have been contacted to participate at this early trial stage.

All organisations taking part have been provided with guidelines and advice on how to use the feature successfully. Each company has been asked to supply a phone number which can receive SMS messages and to be ready to respond promptly to customers queries as they start to come through live. 

 

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Google To Launch New Mobile Search Index

Posted on 21 Nov 2016   |   Filed under

Google To Launch New Mobile Search Index

Google have announced that there will be a new mobile search index within the next few months.  This new index will be the standard primary index that their search engines will use for anyone searching for a particular key phrase or query on a mobile device.

Google is fully splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web. Maintaining a fully separate index would allow Google to expand the push by judging sites with alternate mobile and desktop sites very differently. 

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How Mobile Has Changed The Way We Search Online

Posted on 7 Oct 2016   |   Filed under

How Mobile Has Changed The Way We Search Online
The ever increasing pace of data and need for information and information right this second, has changed the way that Google and users of Google SEO need to adapt their message and the layout of that message.  
 
Historically Google has led this race for data as their search engine was the fastest and easiest to navigate, People generally don’t like change so Google quickly became the default engine to use whilst the likes of Yahoo, Lycos etc.. faded fast, as user habit was developed and ingrained.
 
Now, over 10 years later, the traditional golden triangle pattern (see below) seen on a Search Engines Results Page (SERP) has changed dramatically and this is largely due to mobile usage.  
 

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