Google says 85% of sites are optimised for smartphones as it drops ‘mobile friendly’ label

Posted on 31 Aug 2016   |   Filed under

Google says 85% of sites are optimised for smartphones as it drops ‘mobile friendly’ label
Google has confirmed that more than 8 out of 10 websites are now 'mobile friendly' after it dropped the label from its search results.
 
The search engine engine insists its decision to no longer show the 'mobile friendly' tag does not mean the mobile ranking signal, which was introduced last year, is not being used anymore.
 
On the contrary, it says it has removed the label to 'declutter' the search results and that '85 per cent' of sites are optimised for mobile in any case.

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5 Free Tricks To Make Email Marketing Easier

Posted on 12 Jul 2016   |   Filed under

5 Free Tricks To Make Email Marketing Easier

Want to make your email marketing process faster and smoother without incurring extra budgetary costs? Here are five free tools to speed things up and improve your chances of getting your sales and marketing emails into more prospects' inboxes.

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Google RankBrain – Why You Need To Know About It

Posted on 27 Jun 2016   |   Filed under SEO

Google RankBrain – Why You Need To Know About It

RankBrain is a machine learning artificial intelligence system. Google first talked about its use on October, 26 2015. The idea behind it is ultimately to provide more relevant search results for users. In fact, it is so significant that recently Google has commented that RankBrain is the third most important ranking factor after links and content.

RankBrain is good for longtail searches which it has not come across before. It cross references unfamiliar searches against words which have a similar meaning and filters the results accordingly. The result is, it is able to handle ‘never seen before’ search queries a lot more efficiently than ever before.

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Bogus Reviews On Google Are Hurting Businesses Online

Posted on 31 May 2016   |   Filed under

Bogus Reviews On Google Are Hurting Businesses Online
The recent story in the media about a couple who own a luxury bed and breakfast in Cornwall and fell victim to a bogus Google review is a good example of an area which the search engine needs to address - and fast.
 
According to the owners, the fake review and one-star review has 'severely damaged' their bookings and the 'guest' never even stayed at the hotel.
 
Despite, however, repeated attempts to have it removed, Google has refused to remove it as it does not breach their guidelines. The star rating can be seen if users simply type the name of the hotel into Google. The only advice the search engine could give the couple was to ask friends and family to write reviews too and bump down the bad review.

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Why Print Advertising Is Still An Important Part of Marketing

Posted on 25 Apr 2016   |   Filed under

Why Print Advertising Is Still An Important Part of Marketing

Whenever a company embarks on a PR campaign it is always advisable – depending on the objective - to support this with print advertising.

While online has unquestionably changed the way businesses promote themselves, in some cases, the old has become the new.

Therefore, more and more companies are returning to the method of print advertising as it still gleans results. Ignoring the importance of print and focusing all marketing efforts on digital could result in a sizeable chunk of the target market being overlooked.

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