Ten Ways To Improve Your International Marketing Strategy

Posted on 13 Jul 2017   |   Filed under Marketing, PR, SEO, Social Media

Ten Ways To Improve Your International Marketing Strategy

If you have a web presence, chances are your product or service has struck interest with someone somewhere, other than the UK. So is it time to start considering an overseas expansion? Is there a market there? What are all of your considerations before taking the plunge? We look at ten ways to approach your adventure into overseas territories, from a marketing and PR perspective.

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Google RankBrain – Why You Need To Know About It

Posted on 27 Jun 2016   |   Filed under SEO

Google RankBrain – Why You Need To Know About It

RankBrain is a machine learning artificial intelligence system. Google first talked about its use on October, 26 2015. The idea behind it is ultimately to provide more relevant search results for users. In fact, it is so significant that recently Google has commented that RankBrain is the third most important ranking factor after links and content.

RankBrain is good for longtail searches which it has not come across before. It cross references unfamiliar searches against words which have a similar meaning and filters the results accordingly. The result is, it is able to handle ‘never seen before’ search queries a lot more efficiently than ever before.

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Mobilegeddon set to strike in ‘the next week or so’ says Google

Posted on 28 Apr 2015   |   Filed under SEO

Mobilegeddon set to strike in ‘the next week or so’ says Google

Users should see a ‘big change’ in mobile search results on Google over the next week or so, the search engine giant has confirmed.

Google’s much-anticipated mobile-friendly algorithm update began being rolled out on April 21 and there have already been reports that it has had some impact for businesses, while in many cases little appears to have changed. However, Google Webmaster Trends Analyst, John Mueller confirmed during  a Google+ live hangout towards the end of last week that the new update is already ‘completely live’ in several of Google’s data centres.

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Time to Act! Google To Add Mobile Ranking Signal

Posted on 3 Mar 2015   |   Filed under SEO

Time to Act! Google To Add Mobile Ranking Signal


Google has confirmed it will be using factors that relate to whether a website is ‘mobile friendly’ as a signal in its mobile search results from next month. It means that if your company’s website has not been optimised correctly for mobile devices then it will affect your search rankings on a mobile phone.

Google’s move to include mobile-friendly usability factors in its mobile ranking algorithm is part of its plan to ensure websites that have not already made their sites responsive to mobile do so as soon as possible. It realises that more and more users are using their smartphones, such as the iPhone, for search on the internet and that many will be receiving bad experiences from sites that are not optimised for mobile.

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When Yahoo! had the chance to buy Google

Posted on 12 Jan 2015   |   Filed under SEO

When Yahoo! had the chance to buy Google

As chief executive Marissa Mayer is quoted this January as saying that Yahoo needs 'reviving' and is 'suffering from quite aged' technology, we think back to when the struggling internet giant had an opportunity to purchase Google’s core technology – BackRub - in 1997, at a bargain price, so Larry Page could concentrate on his academic career. Had Yahoo taken the chance, they would have built PageRank into Yahoo Search and the rest would be history. 

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