PR has long been one of the best ways for a business to raise brand awareness and boost sales but now more than ever the benefits of it cannot be overlooked or ignored.
While online search marketing and social media has reshaped the traditional marketing and public relations landscape over the past decade, PR is still has fantastic impact and continues to remain crucial to organisations who want to achieve their goals and stay ahead of their competition.
Most companies that engage in online PR will undoubtedly have heard of PRWeb and probably use it to distribute their press releases on a regular basis. But have you ever wondered how other press release distribution sites measure up when it comes to their rank for SEO?
Google has confirmed that social links do have an effect on ranking and we hear terminology like social rank, authority of user and frequency of tweets all the time, so how do we get good at Twitter in an era where Google is beginning to ‘crowd-source’ its score for a website and social media management is essential.
Click on READ MORE for our top 10 tips on how to PR your business using Twitter.
These are my top ten tips and information for setting up a company profile on Linked In.
A Company Page is a place for companies to provide more information about their products and services, job opportunities and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments, so it a great opportunity for advertising and promotion.
It's good to have a nutshell definition of Online PR but what do you do when the 'online pr' page in Wikipedia is yet to be created!!
The beauty of PR online is that not only does it spread the good word about your business, but it can also generate those precious inbound links to your website, which Google gives you a giant pat on the back for and (hopefully) rewards you with a nice high rank in the search engine results pages.
But how to keep the ideas coming and the content flowing? Here are five online PR ideas which I hope will help to get the grey matter going.