Since Facebook was founded in 2004, and Twitter exploded onto the scene in 2006; once a novelty, social media is now a part of life for millions of users looking to discover and connect with the wider world.
In fact, Facebook at the end of 2016 had over 1.86 billion active users (‘active user’ being those who had logged in in the past 30 days). There is so much engagement in social media that it’s very easy to miss content most relevant to you. This is perhaps why we are starting to see various Social Content Search Engines emerging.
Posted on 6 Oct 2015 | Filed under Marketing
Trademarks play an important role in protecting not only the intellectual property of your business but they also give consumers confidence that they are buying from a credible brand and lets them make quick, reassured and safe purchasing decisions.
It has been more than three weeks since Google first released Google Panda 4.1 - the search engine's 27th algorithm update since it was the first introduced - but due to its slow rollout, only now can its results start to be analysed.
Google launched Panda in February 2011, to target low quality sites or sites than consisted of 'thin' or superficial content and return higher quality sites closer to the top of the search results on Page One. Twenty six updates and refreshes have followed as more elements continue to be added to it.
Facebook – and the EdgeRank algorithm
EdgeRank was introduced in 2013 to prioritise posts and provide Facebookers with more accurate information for an overall better user experience.
When you have a Facebook page, each time you write a post it will potentially appear on your followers' walls. How often your post appears is based on an algorithm Facebook calls "EdgeRank". EdgeRank uses three factors - age of the post, affinity with the specific user and weight of the post. "Facebook reach" describes the number of people who actually see one of your posts.