Everything You Need to Know About Nuzzel, Instapaper and Feedly

Posted on 14 Mar 2017   |   Filed under Marketing, Social Media

Everything You Need to Know About Nuzzel, Instapaper and Feedly

Since Facebook was founded in 2004, and Twitter exploded onto the scene in 2006; once a novelty, social media is now a part of life for millions of users looking to discover and connect with the wider world. 

In fact, Facebook at the end of 2016 had over 1.86 billion active users (‘active user’ being those who had logged in in the past 30 days). There is so much engagement in social media that it’s very easy to miss content most relevant to you. This is perhaps why we are starting to see various Social Content Search Engines emerging.

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How To Trademark My Business Name

Posted on 6 Oct 2015   |   Filed under Marketing

How To Trademark My Business Name

Trademarks play an important role in protecting not only the intellectual property of your business but they also give consumers confidence that they are buying from a credible brand and lets them make quick, reassured and safe purchasing decisions.

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Why Google Panda 4.1 highlights the importance of content marketing

Posted on 14 Oct 2014   |   Filed under Marketing, SEO

Why Google Panda 4.1 highlights the importance of content marketing

It has been more than three weeks since Google first released Google Panda 4.1  - the search engine's 27th algorithm update since it was the first introduced - but due to its slow rollout, only now can its results start to be analysed.

Google launched Panda in February 2011, to target low quality sites or sites than consisted of 'thin' or superficial content and return higher quality sites closer to the top of the search results on Page One. Twenty six updates and refreshes have followed as more elements continue to be added to it.

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Google Authorship is Ditched

Posted on 3 Sep 2014   |   Filed under Marketing, SEO

Google Authorship is Ditched
 
Google's announcement that Google Authorship will have no impact on its search results, with its three-year experiment effectively over, may not come as a complete surprise. The search engine giant introduced Authorship as a way of connecting authors with their content using a Google Plus profile.
 
With so much spam and duplicate content on the web, this was a way that Google could discover high quality, human-created content. It would enable them to identify who the original author of a piece of content was and where it came from and thereby providing a genuine connection between content on the web and its author. 

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What changes has Facebook made in the last 12 months?

Posted on 4 Mar 2014   |   Filed under Marketing, SEO, Social Media

What changes has Facebook made in the last 12 months?

Facebook – and the EdgeRank algorithm

EdgeRank was introduced in 2013 to prioritise posts and provide Facebookers with more accurate information for an overall better user experience.

When you have a Facebook page, each time you write a post it will potentially appear on your followers' walls. How often your post appears is based on an algorithm Facebook calls "EdgeRank". EdgeRank uses three factors - age of the post, affinity with the specific user and weight of the post. "Facebook reach" describes the number of people who actually see one of your posts. 

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