Posted on 23 Mar 2017 | Filed under
Google updates its search algorithm around 500–600 times; sometimes up to three times per day throughtout the course of the year. While many of its changes are minor, the search engine giant will work on, and then release two to three 'major' algorithmic updates (such as Google Panda and Google Penguin) which directly affects the way your business ranks in Google against your key search terms in the SERPS (Search Engine Results Pages).
It has been a few weeks since the last Google algorithm update - still unconfirmed by Google - nicknamed 'Fred' and thought to be released on March 8 - and it appears to largely be another attempt to combat link spam.
Since Facebook was founded in 2004, and Twitter exploded onto the scene in 2006; once a novelty, social media is now a part of life for millions of users looking to discover and connect with the wider world.
In fact, Facebook at the end of 2016 had over 1.86 billion active users (‘active user’ being those who had logged in in the past 30 days). There is so much engagement in social media that it’s very easy to miss content most relevant to you. This is perhaps why we are starting to see various Social Content Search Engines emerging.