Everything You Need to Know About Local Search Ranking post-Google Possum
Posted on 6 Jan 2017 | Filed under
Google Possum is a Google Algorithm update that primarily affects local search rankings.
The change happened on 1st September 2016. It was so named as businesses wondering where their listing had gone were said to be 'playing with a possum'!
It is being banded as the biggest change in local search since Pigeon in 2014.
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