Posted on 25 Apr 2016 | Filed under
Whenever a company embarks on a PR campaign it is always advisable – depending on the objective - to support this with print advertising.
While online has unquestionably changed the way businesses promote themselves, in some cases, the old has become the new.
Therefore, more and more companies are returning to the method of print advertising as it still gleans results. Ignoring the importance of print and focusing all marketing efforts on digital could result in a sizeable chunk of the target market being overlooked.