Penguin 3.0: Roll-out set to continue for next ‘few weeks’

Posted on 23 Oct 2014   |   Filed under SEO

Penguin 3.0: Roll-out set to continue for next ‘few weeks’

The rollout of Google's latest Penguin algorithm update is not complete yet and will continue for the 'next few weeks' the search engine has confirmed. Just one month following the release of Panda 4.1, Google launched Penguin 3.0 on October 17 - the sixth update to its algorithm and almost a year after Penguin 2.1. 

But now more can be revealed about the latest update after Pierre Far, a Webmaster Trend Analyst at Google, posted on his Google Plus account on Tuesday morning that Penguin 3.0 will affect 'fewer than 1 per cent of queries in US English search results'.

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Why Google Panda 4.1 highlights the importance of content marketing

Posted on 14 Oct 2014   |   Filed under Marketing, SEO

Why Google Panda 4.1 highlights the importance of content marketing

It has been more than three weeks since Google first released Google Panda 4.1  - the search engine's 27th algorithm update since it was the first introduced - but due to its slow rollout, only now can its results start to be analysed.

Google launched Panda in February 2011, to target low quality sites or sites than consisted of 'thin' or superficial content and return higher quality sites closer to the top of the search results on Page One. Twenty six updates and refreshes have followed as more elements continue to be added to it.

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