Why your business ‘should’ outsource its social media

Posted on 8 Jul 2014   |   Filed under Social Media

Why your business ‘should’ outsource its social media

Another hugely successful Marketing Live 2014 came to end last month and it was interesting to hear the head of social and PR at Pret A Manger suggesting that outsourcing social media was a 'basic error'.

While the former social media manager at Marks & Spencer felt it was 'fine' to use agencies for wider campaigns, she said 'day-to-day social media should be run 'in house' and that it was 'crazy to leave social in the hands of someone who doesn't directly work for you' - comments as a marketing and PR agency we naturally disagree with.

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