Posted on 24 Apr 2014 | Filed under
Twitter has launched its photo-centric new look, rolling out to users across the globe and giving them the choice to switch to a ‘whole new me’ homepage design.
Posted on 15 Apr 2014 | Filed under PPC
Google AdWords is an auction-based Pay Per Click (PPC) advertising system where the advertiser sets the maximum amount they are willing to pay per click for a keyword relevant to their target market. The advertiser will only be charged when a user clicks to visit their website.
Time and time again we see businesses devoting around 50% of their annual marketing budget to PPC, but what makes it so successful as a digital marketing channel?