What is Google Hummingbird?

Posted on 7 Oct 2013   |   Filed under Marketing, SEO

What is Google Hummingbird?

On 26th September at a press conference in Silicon Valley, Google celebrated its 15th Birthday with the announcement of a brand new search engine algorithm codenamed ‘Hummingbird’.

Silently launched around a month before, the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they have indexed.

Whilst keeping some of the old features such as Penguin and Panda, Hummingbird has been described by Google as a completely new engine. As for how it will affect results, the engine overhaul was launched about a month ago, without any of us knowing, so if you have not noticed any huge jumps or drops in your search engine placement during this time, you probably will not any time soon — at least, not as a result of the new algorithm.

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