New research has indicated how much budget UK PR and marketing professionals intend to spend on influencer marketing in 2017. It reported that 9% of professionals plan to spend over £100,000 on influencers and another 39% of those surveyed plan to spend up to £10,000, whilst only 4% will not allocate any budget for influencer marketing.
Google Search Console (previously Google Webmaster Tools) is a free web service for webmasters. You can use it to check indexing status and optimise visibility of your website. The last major change came in May 2015, when Google rebranded Google Webmaster Tools as 'Google Search Console', but as of this month, Google Search Console has rolled out some new updates. Here's what you need to know.
If you have a web presence, chances are your product or service has struck interest with someone somewhere, other than the UK. So is it time to start considering an overseas expansion? Is there a market there? What are all of your considerations before taking the plunge? We look at ten ways to approach your adventure into overseas territories, from a marketing and PR perspective.
Posted on 14 Jun 2017 | Filed under
As of this month, Instagram has now added ‘Location Stories’ to the ‘Explore’ tab, which allows users to share posts from nearby or specific locations that they’re interested in.
Posted on 18 May 2017 | Filed under Social Media
With over 2.8 billion snaps posted a day and more video views than Facebook, Snapchat is one of the fastest growing forms of social media. Although it may not be as big as Facebook or Instagram just yet, it shouldn’t be overlooked.