Paid Search and PPC advertising
In most online businesses, Paid search advertising delivers around 50% of all online sales. This is particularly the case for new businesses wanting to make an immediate impact. At SCS, we understand the importance of Paid search advertising, which is why we offer a number of different types of services in order to suit your individual requirements.
If your Google adwords campaign is well established (12 months +), you know there is room for growth but you just can't identify where to get it from, we will audit your campaign on your behalf and identify areas that can be developed to drive more profitable traffic. Key areas we will look at with you are:
- Impressions: are you profiting from the search volume in the marketplace?
- Click through rate: is your ad creative doing the business?
- Cost per click: How to benefit from Exact Match & negatives in your adword groups
- Conversion rate: how can your landing pages be improved?
Managing a Paid Search account is time consuming. Not all companies have the time or resource so we offer a service where we will manage your Google adwords campaign and provide you with a reporting service so you can see how your campaign is growing and developing.
More and more businesses are bringing PPC (paid search) in house. If this represents your business, but you want to train up a member of staff or just need a refresher, we'll come in for a half day and train one member of your team to use and maintain a Google adwords account.
To find out more about our PPC services and rates contact us.