What’s the difference between online PR and offline PR?
Online PR means promoting your business to online audiences through search engines, blogs, news search, forums, discussion threads & social networks.
Online PR also encompasses managing your Brand reputation online and monitoring online noise through tools such as Google Alerts. These tools allow you listen to your customers and respond. It’s particularly useful for identifying and rectifying complaints and leveraging the positive impact of positive mentions of your business.
Offline PR deals with the same things except through print, radio & TV.
SCS Marketing & PR can help you plan in your PR calendar for online, offline or both and will work with you on a monthly basis to promote your products and services to the most relevant audiences through the best channels whether that be the Daily Mail Finance pages or a top blog on Cosmetics!