SCS Marketing and PR

Most companies that engage in online PR will undoubtedly have heard of PRWeb and probably use it to distribute their press releases on a regular basis. But have you ever wondered how other press release distribution sites measure up when it comes to their rank for SEO?

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Google has confirmed that social links do have an effect on ranking and we hear terminology like social rank, authority of user and frequency of tweets all the time, so how do we get good at Twitter in an era where Google is beginning to ‘crowd-source’ its score for a website and social media management is essential.

Click on READ MORE for our top 10 tips on how to PR your business using Twitter.

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These are my top ten tips and information for setting up a company profile on Linked In.

A Company Page is a place for companies to provide more information about their products and services, job opportunities and company culture. Any LinkedIn member can follow a company that has set up a Company Page to get updates on key developments, so it a great opportunity for advertising and promotion.

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It's good to have a nutshell definition of Online PR but what do you do when the 'online pr' page in Wikipedia is yet to be created!!

The beauty of PR online is that not only does it spread the good word about your business, but it can also generate those precious inbound links to your website, which Google gives you a giant pat on the back for and (hopefully) rewards you with a nice high rank in the search engine results pages.

But how to keep the ideas coming and the content flowing? Here are five online PR ideas which I hope will help to get the grey matter going.

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Why does my company need a Facebook page?

When people ask me why businesses should get themselves a Facebook account, it’s an easy answer for me. I just refer straight to the statistics, as they speak for themselves.

There are more than 750 million active users on Facebook. The average Facebook user has 130 friends. Users spend over 700 billion minutes per month on Facebook. 

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