SEO - Link Diagnostics Tools
A digital marketer is blessed with having all sorts of data at their finger tips as well as some pretty impressive measuring tools to make sense of it all. So, why when we use different tools to measure the same thing do the results vary so hugely?
Same reason that two surveys which are carried out by two different research agencies would produce two sets of findings, I suppose. Different approach, criteria, format & presentation of information post-survey, perhaps?
One of the questions regarding metrics that I’m hearing a lot at the moment in digital marketing circles is about link diagnostics tools. The most common questions are “Why does my link count in Google Webmaster Tools look so different to my link count in Open Site Explorer?” and “Which link diagnostics tool is the best one to use?”